Trends
Snack Smarter, Sell More
Top retailers aim to dominate the ready-to-eat snack segment. Consumers now value snacking as much as formal sit-down meals. High-quality categories like ready-to-eat cheese dips satisfy consumers’ desire for speed, convenience, and protein.
Snackification
Snacking has become a dominant eating habit, with nearly two-thirds of adults consuming at least two snacks daily. Younger demographics, particularly Gen Z and millennials, are driving the “snackification” of diets, prompting food manufacturers and retailers to refocus their product and marketing strategies around snacking demand and consumer preferences for indulgence, convenience, and wellness.*
Frequency & Attitudes
DETAILED FINDINGS
of adults eat at least one snack daily; 63% consume two or more.
say they “couldn’t live without snacks,” and 58% look forward to them more than meals.
claim to eat three or more snacks daily.*
Snack Dips Category
DOLLAR SHARE
Data from SPINS IRI reporting, L52W ending on 3/23/25
*https://www.insighttrendsworld.com/post/insight-of-the-day-most-consumers-crave-snacks-more-than-meals